{"id":1001,"date":"2021-08-03T10:23:26","date_gmt":"2021-08-03T07:23:26","guid":{"rendered":"https:\/\/sosyalevin.com\/blog\/?p=1001"},"modified":"2025-12-22T19:50:14","modified_gmt":"2025-12-22T16:50:14","slug":"facebook-reklam-hesabi-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/sosyalevin.com\/blog\/facebook-reklam-hesabi-nasil-olusturulur\/","title":{"rendered":"Facebook Reklam Hesab\u0131 Nas\u0131l Olu\u015fturulur?"},"content":{"rendered":"<p>Sosyal medya platformlar\u0131ndan olan Facebook\u2019ta reklam vermeyi d\u00fc\u015f\u00fcnen kullan\u0131c\u0131lar reklam vermeye ba\u015flamadan \u00f6nce ilk \u015fart olan Facebook\u2019ta Business Manager hesab\u0131 a\u00e7malar\u0131 gerekir. Reklam hesab\u0131n\u0131n a\u00e7\u0131lmas\u0131 Business Manager \u00fczerinden ger\u00e7ekle\u015fmesi \u015fartt\u0131r.<\/p>\n<p>\u015eayet kullan\u0131c\u0131lar\u0131n bu hesab\u0131 yok ise \u00f6ncelikle Business Manager hesab\u0131n\u0131 olu\u015fturmas\u0131 gerekir. Bunun i\u00e7in birtak\u0131m ad\u0131mlar\u0131n izlenmesi gerekmektedir. Bunun yan\u0131nda kullan\u0131c\u0131lar taraf\u0131ndan \u00f6n plana \u00e7\u0131kan sorular aras\u0131nda <strong><a href=\"https:\/\/sosyalevin.com\/\">Facebook<\/a> reklam hesab\u0131 nas\u0131l olu\u015fturur?<\/strong> Sorusu her kullan\u0131c\u0131n\u0131n akl\u0131na tak\u0131lmaktad\u0131r.<\/p>\n<p>Kullan\u0131c\u0131lar reklam kampanyalar\u0131 ile geni\u015f kitlere ula\u015fmak i\u00e7in \u00f6ncelikle, neden reklam vermesi gerekti\u011fini, hedeflemek istedi\u011fi kitlenin \u00f6zelliklerini bilmesi gerekir. Reklamlar\u0131n Facebook\u2019 ta yay\u0131nlamadan \u00f6nce ki\u015filerin kendilerine birtak\u0131m hedefler belirlemeli, belirlenen hedeflere ne oranda yakla\u015f\u0131labilece\u011fi tahmin edilmelidir. \u00d6nceden belirlenen hedefler do\u011frultusunda \u00e7al\u0131\u015fmalar yap\u0131lmas\u0131 ba\u015far\u0131ya ula\u015fmada kolayl\u0131klar sa\u011flar. Bu sayede hedeflere k\u0131sa s\u00fcrede ula\u015f\u0131lm\u0131\u015f olunur.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sosyalevin.com\/blog\/facebook-reklam-hesabi-nasil-olusturulur\/#Facebook-Business-Manager-Hesabi-Olusturma\" >Facebook Business Manager Hesab\u0131 Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sosyalevin.com\/blog\/facebook-reklam-hesabi-nasil-olusturulur\/#Facebookta-Business-Manager-Olusturduktan-Sonra-Yapilacaklar\" >Facebook\u2019ta Business Manager Olu\u015fturduktan Sonra Yap\u0131lacaklar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sosyalevin.com\/blog\/facebook-reklam-hesabi-nasil-olusturulur\/#Facebook-Reklam-Hesabi-Olusturma\" >Facebook Reklam Hesab\u0131 Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sosyalevin.com\/blog\/facebook-reklam-hesabi-nasil-olusturulur\/#Facebook-Reklam-Hesabina-Kisi-Nasil-Eklenir\" >Facebook Reklam Hesab\u0131na Ki\u015fi Nas\u0131l Eklenir?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Facebook-Business-Manager-Hesabi-Olusturma\"><\/span>Facebook Business Manager Hesab\u0131 Olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>Facebook Business Manager hesab\u0131 olu\u015fturmada izlenecek ad\u0131mlar \u015f\u00f6yledir;<\/em><\/p>\n<ul>\n<li>\u00d6ncelikle Business Facebook.com\/overview adresinin ziyaret edilmesi<\/li>\n<li>Ekran\u0131n sa\u011f \u00fcstte bulanan hesap olu\u015ftur butonunu t\u0131klanmas\u0131<\/li>\n<li>\u0130\u015fletmenin ad\u0131 girilerek, kullan\u0131c\u0131n\u0131n ad\u0131 soyad\u0131 ve e-posta adresleri girilir.<\/li>\n<li>Bitir butonu kullan\u0131larak hesap a\u00e7\u0131lmas\u0131 sa\u011flan\u0131r.<\/li>\n<\/ul>\n<p>Hesap a\u00e7\u0131ld\u0131ktan sonra Business Manager\u2019 de farkl\u0131 olarak iki kullan\u0131c\u0131 rol\u00fc mevcuttur. Bunlardan bir tanesi y\u00f6netici di\u011feri ise \u00e7al\u0131\u015fan olarak g\u00f6r\u00fcl\u00fcr. Her iki kullan\u0131c\u0131nda ger\u00e7ekle\u015ftirebilecekler eylemler mevcuttur. Bu eylemler, i\u015fletme y\u00f6neticisi i\u00e7in t\u00fcm i\u015flemler ger\u00e7ekle\u015ftirilebilir.<\/p>\n<p>Ki\u015fi eklemeden, ki\u015filere izin vermeye, reklam hesab\u0131 olu\u015fturmadan de\u011fi\u015ftirmeye kadar her t\u00fcrl\u00fc i\u015flemi ger\u00e7ekle\u015ftirebilir. Business Manager sisteminde i\u015fletme \u00e7al\u0131\u015fanlar\u0131 ise i\u015fletme y\u00f6netici taraf\u0131ndan kendilerine verilen g\u00f6revleri ger\u00e7ekle\u015ftirebilir. Kendilerine verilen izinler d\u00e2hilinde ara\u00e7lar\u0131 y\u00f6netebilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebookta-Business-Manager-Olusturduktan-Sonra-Yapilacaklar\"><\/span>Facebook\u2019ta Business Manager Olu\u015fturduktan Sonra Yap\u0131lacaklar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kullan\u0131c\u0131lar taraf\u0131ndan olu\u015fturulan Facebook Business Manager hesab\u0131n\u0131n kullan\u0131labilmesi i\u00e7in birtak\u0131m i\u015flemlerin yap\u0131lm\u0131\u015f olmas\u0131 gerekir.<\/p>\n<p><em>Bu i\u015flemler s\u0131ras\u0131 ile \u015f\u00f6yledir;<\/em><\/p>\n<ul>\n<li>\u00d6nceden a\u00e7\u0131lm\u0131\u015f olan Facebook ve \u0130nstagram sayfalar\u0131n\u0131 ekleme<\/li>\n<li>Reklam hesab\u0131 olu\u015fturma ve reklamlar\u0131 yay\u0131nlama<\/li>\n<li>Facebook pixeli ile reklam hesab\u0131n\u0131 ili\u015fkilendirme<\/li>\n<li>Hedef kitlenin olu\u015fturulmas\u0131 ve reklamlarda kullanma<\/li>\n<li>\u0130\u015fletmede mevcut olan i\u015fletme \u00e7al\u0131\u015fanlar\u0131n\u0131 ekleme ve onlara yetki verme<\/li>\n<\/ul>\n<p>T\u00fcm i\u015flemleri ger\u00e7ekle\u015ftirmek i\u00e7in Business Manager\u2019nin sa\u011f \u00fcst alanda bulunan i\u015fletme ayarlar\u0131 butonu kullan\u0131larak a\u00e7\u0131lan sayfada yap\u0131labilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook-Reklam-Hesabi-Olusturma\"><\/span>Facebook Reklam Hesab\u0131 Olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reklam olu\u015fturmadan \u00f6nce t\u00fcm i\u015flemler do\u011fru bir \u015fekilde ger\u00e7ekle\u015ftirdikten sonra Facebook reklam hesab\u0131 olu\u015fturma ad\u0131mlar\u0131na ge\u00e7ilebilir.<\/p>\n<p><em>Bu ad\u0131mlar s\u0131ras\u0131 ile \u015f\u00f6yledir;<\/em><\/p>\n<ul>\n<li>Facebook Business Manager hesab\u0131na girme<\/li>\n<li>\u0130\u015fletme ayarlar\u0131n\u0131n ger\u00e7ekle\u015ftirilmesi<\/li>\n<li>Reklam hesaplar\u0131n\u0131n se\u00e7imi ve yeni reklam hesab\u0131 ekleme butonu t\u0131klama<\/li>\n<li>Gelen ekrandan yeni bir reklam hesab\u0131 olu\u015fturma i\u00e7in gerekli alanlar\u0131n doldurulmas\u0131<\/li>\n<li>Reklam hesab\u0131 olu\u015fturma butonuna t\u0131klayarak hesap olu\u015fturulur.<\/li>\n<\/ul>\n<p>Bu ad\u0131mlar ger\u00e7ekle\u015ftirildikten sonra hesab\u0131 y\u00f6netecek ki\u015filerin eklenmesi gerekir. Hesaba eklenen y\u00f6netici ve ki\u015fileri reklam y\u00f6neticisi olarak se\u00e7ilebilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook-Reklam-Hesabina-Kisi-Nasil-Eklenir\"><\/span>Facebook Reklam Hesab\u0131na Ki\u015fi Nas\u0131l Eklenir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>Facebook reklam hesab\u0131na ki\u015fileri eklemek i\u00e7in gerekli olan ad\u0131mlar \u015fu \u015fekilde ger\u00e7ekle\u015fir;<\/em><\/p>\n<ul>\n<li>Facebook Business Manager\u2019 da mevcut olan sa\u011f \u00fcst alanda i\u015fletme ayarlar\u0131na t\u0131klama<\/li>\n<li>Ekrana gelen sayfan\u0131n sol men\u00fcs\u00fcnden reklam hesaplar\u0131 ve ki\u015fileri eklemek i\u00e7in ilgili olan reklam hesab\u0131n\u0131n se\u00e7imi<\/li>\n<li>Sa\u011f tarafta bulunan ki\u015fi ekle butonu kullanma<\/li>\n<li>A\u00e7\u0131lm\u0131\u015f olan pencerede Business Manager hesab\u0131na eri\u015fim verilen ki\u015filer ve g\u00f6revlerini se\u00e7me<\/li>\n<\/ul>\n<p>T\u00fcm ad\u0131mlar do\u011fru bir \u015fekilde uyguland\u0131\u011f\u0131nda reklam hesab\u0131 y\u00f6netilecek seviyeye gelir. Kullan\u0131c\u0131lar art\u0131k Facebook\u2019 ta rahatl\u0131kla reklam verebilir. Kullan\u0131c\u0131lar kendilerini daha \u00fcst seviyelere ta\u015f\u0131malar\u0131 i\u00e7in en uygun \u015fekle sokma y\u00f6ntemleri ile ilgili bilgiler elde etmek i\u00e7in Facebook ve \u0130nstagram reklamc\u0131l\u0131\u011f\u0131 e\u011fitimi ad\u0131 alt\u0131nda e\u011fitim alarak kendilerini geli\u015ftirebilirler.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sosyal medya platformlar\u0131ndan olan Facebook\u2019ta reklam vermeyi d\u00fc\u015f\u00fcnen kullan\u0131c\u0131lar reklam vermeye ba\u015flamadan \u00f6nce ilk \u015fart olan Facebook\u2019ta Business Manager hesab\u0131 a\u00e7malar\u0131 gerekir. Reklam hesab\u0131n\u0131n a\u00e7\u0131lmas\u0131 Business Manager \u00fczerinden ger\u00e7ekle\u015fmesi \u015fartt\u0131r. \u015eayet kullan\u0131c\u0131lar\u0131n bu hesab\u0131 yok ise \u00f6ncelikle Business Manager hesab\u0131n\u0131 olu\u015fturmas\u0131 gerekir. Bunun i\u00e7in birtak\u0131m ad\u0131mlar\u0131n izlenmesi gerekmektedir. Bunun yan\u0131nda kullan\u0131c\u0131lar taraf\u0131ndan \u00f6n plana \u00e7\u0131kan &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"class_list":["post-1001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-destek"],"_links":{"self":[{"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/posts\/1001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/comments?post=1001"}],"version-history":[{"count":1,"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/posts\/1001\/revisions"}],"predecessor-version":[{"id":6747,"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/posts\/1001\/revisions\/6747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/media\/1002"}],"wp:attachment":[{"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/media?parent=1001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/categories?post=1001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/tags?post=1001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}