{"id":7740,"date":"2026-10-29T16:55:01","date_gmt":"2026-10-29T13:55:01","guid":{"rendered":"https:\/\/sosyalevin.com\/blog\/?p=7740"},"modified":"2026-10-29T16:55:01","modified_gmt":"2026-10-29T13:55:01","slug":"instagram-features-nedir","status":"publish","type":"post","link":"https:\/\/sosyalevin.com\/blog\/instagram-features-nedir\/","title":{"rendered":"Instagram&#8217;\u0131n Yeni Uzun Video Format\u0131: Features"},"content":{"rendered":"<p>Instagram, 90 dakikaya kadar yatay video y\u00fcklemeye izin veren Features adl\u0131 yeni format\u0131 test etmeye ba\u015flad\u0131. Test \u015fimdilik ABD&#8217;de k\u00fc\u00e7\u00fck bir i\u00e7erik \u00fcreticisi grubuyla y\u00fcr\u00fcyor, Brezilya&#8217;daki baz\u0131 \u00fcreticiler de format\u0131 deniyor.<\/p>\n<p>26 Ekim 2026&#8217;da duyurulan format, Instagram&#8217;\u0131 Reels&#8217;in \u00f6tesine ta\u015f\u0131y\u0131p YouTube&#8217;un g\u00fc\u00e7l\u00fc oldu\u011fu uzun video alan\u0131na sokuyor. T\u00fcrkiye i\u00e7in a\u00e7\u0131klanm\u0131\u015f bir takvim yok.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sosyalevin.com\/blog\/instagram-features-nedir\/#Features-Nasil-Calisacak\" >Features Nas\u0131l \u00c7al\u0131\u015facak?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sosyalevin.com\/blog\/instagram-features-nedir\/#Clips-as-Reels-ile-Kisa-Video-Uzun-Videoya-Baglaniyor\" >Clips as Reels ile K\u0131sa Video Uzun Videoya Ba\u011flan\u0131yor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sosyalevin.com\/blog\/instagram-features-nedir\/#One-Cikan-Ayrintilar\" >\u00d6ne \u00c7\u0131kan Ayr\u0131nt\u0131lar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sosyalevin.com\/blog\/instagram-features-nedir\/#Gelir-Paylasimi-Tarafi-Belirsiz\" >Gelir Payla\u015f\u0131m\u0131 Taraf\u0131 Belirsiz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sosyalevin.com\/blog\/instagram-features-nedir\/#Televizyon-Uygulamasi-One-Cikiyor\" >Televizyon Uygulamas\u0131 \u00d6ne \u00c7\u0131k\u0131yor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sosyalevin.com\/blog\/instagram-features-nedir\/#Yayginlasma-Takvimi\" >Yayg\u0131nla\u015fma Takvimi<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Features-Nasil-Calisacak\"><\/span>Features Nas\u0131l \u00c7al\u0131\u015facak?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Duyuruyu Instagram&#8217;\u0131n ba\u015f\u0131ndaki Adam Mosseri ile \u00dcr\u00fcn Ba\u015fkan Yard\u0131mc\u0131s\u0131 Tessa Lyons yapt\u0131. Format \u00f6zellikle podcast, r\u00f6portaj, stand-up ve b\u00f6l\u00fcm b\u00f6l\u00fcm haz\u0131rlanan programlar i\u00e7in d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f. Videolar mobilde izlenebilecek ve Ke\u015ffet sayfas\u0131 gibi b\u00f6l\u00fcmlerde kullan\u0131c\u0131lara \u00f6nerilecek.<\/p>\n<p>Test grubunda podcast sunucusu ve Skims kurucu orta\u011f\u0131 Emma Grede, Monet McMichael, Preston Rakovsky ve Donald De La Haye gibi isimler yer al\u0131yor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Clips-as-Reels-ile-Kisa-Video-Uzun-Videoya-Baglaniyor\"><\/span>Clips as Reels ile K\u0131sa Video Uzun Videoya Ba\u011flan\u0131yor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Features&#8217;\u0131n yan\u0131nda Clips as Reels adl\u0131 bir \u00f6zellik de deneniyor. \u00dcreticiler uzun videolar\u0131ndan kesit al\u0131p bunlar\u0131 Reels olarak payla\u015fabilecek. Bu kesitler izleyiciyi tam videoya y\u00f6nlendiren bir k\u00f6pr\u00fc i\u015flevi g\u00f6r\u00fcyor. Bir uzun videoya en fazla 8 Reels ba\u011flanabildi\u011fi aktar\u0131l\u0131yor.<\/p>\n<p>Mosseri uzun s\u00fcre platformda uzun videoya mesafeli durmu\u015ftu. Kayg\u0131s\u0131, uzun i\u00e7erik izleyen kullan\u0131c\u0131n\u0131n arkada\u015flar\u0131yla payla\u015fabilece\u011fi Reels, foto\u011fraf ve g\u00f6nderilerden uzakla\u015fmas\u0131 ve etkile\u015fimin azalmas\u0131yd\u0131. \u015eimdi ekip k\u0131sa ve uzun format\u0131 birbirini besleyen, yani <strong>simbiyotik<\/strong> bir yap\u0131ya oturtmaya \u00e7al\u0131\u015f\u0131yor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"One-Cikan-Ayrintilar\"><\/span>\u00d6ne \u00c7\u0131kan Ayr\u0131nt\u0131lar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram&#8217;\u0131n yeni uzun video format\u0131na dair t\u00fcm temel detaylar netle\u015fti. \u00d6ne \u00e7\u0131kan teknik bilgileri ve test s\u00fcrecini a\u015fa\u011f\u0131daki tabloda bulabilirsiniz.<\/p>\n<table>\n<thead>\n<tr>\n<th>Ba\u015fl\u0131k<\/th>\n<th>Bilinenler<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Video s\u00fcresi<\/td>\n<td>90 dakikaya kadar yatay video<\/td>\n<\/tr>\n<tr>\n<td>Test kapsam\u0131<\/td>\n<td>ABD&#8217;de k\u00fc\u00e7\u00fck bir \u00fcretici grubu, Brezilya&#8217;da baz\u0131 \u00fcreticiler<\/td>\n<\/tr>\n<tr>\n<td>Kesitler<\/td>\n<td>Clips as Reels ile en fazla 8 Reels ba\u011flanabiliyor<\/td>\n<\/tr>\n<tr>\n<td>\u00d6nerilme<\/td>\n<td>Ke\u015ffet ve di\u011fer b\u00f6l\u00fcmlerde<\/td>\n<\/tr>\n<tr>\n<td>Gelir payla\u015f\u0131m\u0131<\/td>\n<td>\u015eimdilik planlanm\u0131yor<\/td>\n<\/tr>\n<tr>\n<td>T\u00fcrkiye<\/td>\n<td>Resmi takvim a\u00e7\u0131klanmad\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Gelir-Paylasimi-Tarafi-Belirsiz\"><\/span>Gelir Payla\u015f\u0131m\u0131 Taraf\u0131 Belirsiz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram \u015fimdilik Features videolar\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda \u00fcreticilere \u00f6deme yapan bir gelir payla\u015f\u0131m modeli planlam\u0131yor. Bir \u015firket temsilcisi, uzun vadeli modeli konu\u015fmak i\u00e7in hen\u00fcz erken oldu\u011funu s\u00f6yledi. Platform baz\u0131 \u00fcreticilere uzun formatl\u0131 i\u00e7erikler i\u00e7in do\u011frudan finansman deste\u011fi veriyor.<\/p>\n<p>Kar\u015f\u0131la\u015ft\u0131rma i\u00e7in bir rakam var. YouTube, uygun i\u00e7erik \u00fcreticilerine video sayfalar\u0131ndaki reklam gelirinin y\u00fczde 55&#8217;ini aktar\u0131yor. Instagram&#8217;da benzer bir sistemin olup olmayaca\u011f\u0131 belli de\u011fil.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Televizyon-Uygulamasi-One-Cikiyor\"><\/span>Televizyon Uygulamas\u0131 \u00d6ne \u00c7\u0131k\u0131yor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram&#8217;\u0131n as\u0131l hedefi bu izleme deneyimini televizyona ta\u015f\u0131mak. TV uygulamas\u0131 ge\u00e7en y\u0131l Samsung, Fire TV ve Google TV&#8217;de kullan\u0131ma sunulmu\u015ftu, Apple TV taraf\u0131na ge\u00e7ti\u011fi de bildiriliyor. \u015eirket, bu i\u00e7eriklerin televizyon ekran\u0131nda nas\u0131l g\u00f6r\u00fcnece\u011fine dair testlere de ba\u015flad\u0131.<\/p>\n<p>Uzun videolar Instagram&#8217;a ilk kez gelmiyor. 2018&#8217;de a\u00e7\u0131lan IGTV uygulamas\u0131 2022&#8217;de kapat\u0131lm\u0131\u015ft\u0131. Bu kez uzun i\u00e7erik ayr\u0131 bir uygulamada de\u011fil, ana platformun i\u00e7inde yer alacak.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yayginlasma-Takvimi\"><\/span>Yayg\u0131nla\u015fma Takvimi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram&#8217;\u0131n \u00f6n\u00fcm\u00fczdeki aylarda format\u0131 daha fazla \u00fclkede denemeyi planlad\u0131\u011f\u0131 aktar\u0131l\u0131yor. Baz\u0131 haberlere g\u00f6re hedef, \u00f6zelli\u011fi y\u0131l sonuna veya gelecek y\u0131l\u0131n ba\u015f\u0131na kadar ABD pazar\u0131na getirmek. Ba\u015fka kaynaklar ise geni\u015f \u00e7apl\u0131 \u00e7\u0131k\u0131\u015f tarihinin belirsiz oldu\u011funu yaz\u0131yor.<\/p>\n<p>Instagram ayr\u0131ca birbirine ba\u011fl\u0131 Reels videolar\u0131n\u0131 bir araya getiren Series adl\u0131 bir \u00f6zellik ve canl\u0131 yay\u0131nlar\u0131n ke\u015ffini kolayla\u015ft\u0131racak ara\u00e7lar \u00fczerinde de \u00e7al\u0131\u015f\u0131yor. T\u00fcrkiye i\u00e7in herhangi bir tarih verilmedi.<\/p>\n<p>Resmi bir a\u00e7\u0131klama gelene kadar T\u00fcrkiye&#8217;deki \u00fcreticilerin Features&#8217;\u0131 kullanmas\u0131 m\u00fcmk\u00fcn g\u00f6r\u00fcnm\u00fcyor, ancak Instagram&#8217;\u0131n uzun videoya y\u00f6nelen stratejisi art\u0131k a\u00e7\u0131k.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram, 90 dakikaya kadar yatay video y\u00fcklemeye izin veren Features adl\u0131 yeni format\u0131 test etmeye ba\u015flad\u0131. Test \u015fimdilik ABD&#8217;de k\u00fc\u00e7\u00fck bir i\u00e7erik \u00fcreticisi grubuyla y\u00fcr\u00fcyor, Brezilya&#8217;daki baz\u0131 \u00fcreticiler de format\u0131 deniyor. 26 Ekim 2026&#8217;da duyurulan format, Instagram&#8217;\u0131 Reels&#8217;in \u00f6tesine ta\u015f\u0131y\u0131p YouTube&#8217;un g\u00fc\u00e7l\u00fc oldu\u011fu uzun video alan\u0131na sokuyor. T\u00fcrkiye i\u00e7in a\u00e7\u0131klanm\u0131\u015f bir takvim yok. Features Nas\u0131l &hellip;<\/p>\n","protected":false},"author":9,"featured_media":7742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-7740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-destek"],"_links":{"self":[{"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/posts\/7740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/comments?post=7740"}],"version-history":[{"count":1,"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/posts\/7740\/revisions"}],"predecessor-version":[{"id":7741,"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/posts\/7740\/revisions\/7741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/media\/7742"}],"wp:attachment":[{"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/media?parent=7740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/categories?post=7740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sosyalevin.com\/blog\/wp-json\/wp\/v2\/tags?post=7740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}